A strong brand identity is the cornerstone of every company that has been successful in distinguishing itself from the competition in its field. When starting a company or releasing a product, this is an aspect that is sometimes disregarded. However, its significance cannot be overstated. What is a brand identity and how important it is in contributing to the success of your company or your personal image will be discussed in further detail in the next article with branding in Malaysia.
What is the difference between a brand and a brand identity?
First and first, it is necessary to clarify a few key phrases before proceeding to the core of the issue at hand.
What exactly is a brand?
A brand is a name that is connected with a corporation or a product, such as Nike. In most cases, it is the most important factor in distinguishing a firm from its rivals. A company’s brand is its reputation in the marketplace. Your brand is a representation of your reputation. As a result, you may hire a brand activation agency in Malaysia.
Brand identity is defined as follows:
When creating a brand’s identity, you pull together all of the characteristics that enable a firm to be identified by its target audience. To effectively establish a company’s position as a standout among its rivals, it must distinguish itself from its competitors in the minds of its audience.
The significance of a company’s brand identity
Defining your brand identity is important because it determines how you want your target audience to view you. Here are some examples of factors that demonstrate the need of developing a strong brand identity in order to ensure the long-term success of your company.
When it comes to founding a company or releasing a product, one of the most important tasks you can do is to establish your brand identity.
Create a distinct brand identity to distinguish yourself from your rivals.
You should pay close attention to your brand identity for many reasons, the most important of which is that it is the DNA of your company. Your identity is what distinguishes you from the rest of the pack and sets you apart from your competitors. The ability to encourage customers to do business with your firm rather than an ordinary organization becomes more apparent when the strategy is well stated.
The significance of brand identification for a new firm is magnified by the fact that, as a new player, it must distinguish itself and grab market share from enterprises that have been in operation for a long period of time. Organizations that already exist, on the other hand, depend on their brand identity to establish their seriousness, maintain their audience, and safeguard their competitive edge.
Soft drinks are a very competitive business, and Coca Cola has succeeded to distinguish itself in this market by using a distinctive logo. Coca Cola is a brand that everyone is familiar with. Even among people who prefer Pepsi, the Coca Cola brand is undoubtedly connected with its distinctive logo, but it is also associated with the color red, its values (such as the pleasure of life, sharing, and so on), and its iconic logo.